Importance of wine blogs
Here are some interesting findings I received this afternoon about French wine drinkers using the internet to research what wines to buy. 45% of those who use the internet check on blogs and 87% trust the information they find there. I fancy that this is a very high score for trust-worthiness.
Although the internet is widely used for research, French wine drinkers still prefer to make their purchases in a shop.
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SOWINE/ SSI Barometer 2010: internet, social networks & wine
The French use online media twice as much as print media to research their wine purchases.
The SOWINE / SSI barometer 2010 shows that new technologies, Internet and social networks play a pivotal role in determining wine consumer behaviour in France.
French consumers are thirsting for information!
Research conducted by SOWINE and SSI shows that 70% of French consumers consider wine to be a "special" product, different from other alcohols, although 63% deem themselves to be new or inexperienced consumers. 78% of respondents consider it necessary to do some research before buying their wine.
The survey also reveals that when preparing a wine purchase, consumers use the Internet as a primary source of information, ahead of purchasing printed guides or press magazines.
Wine and food: the most popular topic among blog readers and forum users
In addition to winemakers' websites, consumers also pay considerable heed to information found on blogs and forums. 45% of readers and users specifically log on to blogs and forums that cover wine and food: 87% trust the information they find there.
Wine purchasers are more active on social networks
Average purchases are almost four times larger on the Internet
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