Today a reasonably reliable source in the Loire has told me that some Sancerre producers are seeking to raise their prices. Apparently it is some smaller, less well-known producers who think that this is a good moment to up the price – perhaps to make up for a short vintage?
Producers, who think now is a good time to raise prices, may well find themselves crucified – economically
If this is correct, then they are likely to be in for a nasty shock. The larger Sancerre producers with an international perspective will be only too aware that with the world in economic crisis the last thing any professional buyer, whether for the home or export markets, will be an increase in price. It doesn’t have to be Sancerre there are any number of good Sauvignon Blancs from elsewhere in the Loire, France and les pays étrangers.
