A quote from Max Allen's fine The future makers
Brian Croser: one of Australia's greatest winemakers and a longtime believer in the importance of terroir and site. Certainly relevant in terms of the Loire in view of the controversy over cryoextraction/cryoselection:
'I think there's a reaction building to all the manipulation going on in the industry now,' says Tapanappa winemaker Brian Croser. 'I see this reaction particularly among producers of what I call fine wine. You see, fine wine is – should be – a natural product. The concept of naturalness is an integral part of fine wine. Making fine wine doesn't mean using reverse osmosis, acid addition, tannin addition. It certainly doesn't mean using GMOs. The aim should be to do absolutely nothing to alter the composition of the wine. Naturalness is as important as hedonic quality in fine wine. The consumer needs to believe that the winemaker hasn't mucked around with it.'
